As part of an ongoing effort to better serve and engage fans, Road America has revamped the track’s digital experience ahead of the 2020 season by launching its new website.
It features a fresh look and improved navigation, which will make roadamerica.com a destination for race fans throughout the year.
The completely redesigned site focuses on streamlined content that is easy to navigate and optimized for desktop and mobile devices alike.
“With the launch of our new website, Road America fans now have a greatly improved resource to keep them informed of all that our facility has to offer,” Road America president and general manager Mike Kertscher said. “Our website is a key ingredient of our commitment to customer service, so we want to make sure it’s easy to use and as helpful as any of our staff.”
Road America’s website highlights ticket and event information available before, during and after race weekends, including camping information, promotions, gate policies, race-day activities, details on schools, programs, the latest news and much more.
The new website design offers increased functionality, a live customer service chat feature, clear navigation menus and large buttons to quickly access major subsections of the website. Fans also have the opportunity to purchase Paddock Shop official merchandise, which is linked to the new website enabling fans to have access to more items year-round.
“To go along with the expanded features, the new layout and design fits our brand image, Kertscher said. “So, for fans who want to buy tickets to one of our NASCAR, INDYCAR or IMSA races, or for those who want to stay informed of all that is happening at Road America, the new site will make the experience that much more enjoyable. The user experience is simple and seamless for customers, thanks to the intuitive design and well-displayed links.”
NOTES: Print-at-home customers will need to print new vouchers from their account history to be valid at the gate. … Current usernames and passwords previously used by customers remain the same on the new website. Account holders can click on My Account to review their purchase history. … Anyone requiring additional assistance can use the live customer chat feature during business hours or call (800) 365-7223.
Road America staff
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