The annual Sartori Big Cheese Drop is nationally lauded as one of the country’s quirkiest New Year’s Eve traditions. This year marks our 15th annual event as we celebrate Plymouth as the official Cheese Capital of the World. 

Over the past years, the event has drawn thousands as the community comes together to welcome the new year. The highlight of the event is marked by a countdown and the lowering of a giant wedge of Sartori’s world award-winning BellaVitano Gold Cheese at 10 p.m. 

The event is sponsored by the Sartori Company. 

Festivities begin at 8:30 p.m. in the Plymouth Arts Center (PAC) Greatroom with live music by Bella Musik followed by the Honeygoats. 

There will be a cheese tasting table and a cash bar. This is a family-friendly event.

Enjoy complimentary hot cocoa and warm up at the bonfire from 8:30 to 10 p.m. Gift bags of Sartori Cheese will be distributed to the first 250 families attending. 

After 10 p.m.’s Big Cheese Drop, musical entertainment continues until 12:30 a.m. 

A complimentary champagne toast at midnight will be provided to all guests as we ring in the New Year.

Says PAC Executive Director Donna Hahn: “The Plymouth Arts Center initiated this popular New Year’s event back in 2007 to pay tribute to Plymouth’s cheese heritage, an industry that continues to thrive to this day. 

“We greatly appreciate the Sartori Company’s generous sponsorship of this event and our organization. We also thank the Plymouth Fire Department for their continued gracious assistance. “We wish you and your family very Healthy and Happy New Year!”

About Sartori

Sartori, a fourth-generation, family-owned company, has proudly produced award-winning, artisan cheese for customers worldwide since 1939. Rooted in Plymouth, Sartori’s emphasis on a high-quality and handcrafted approach to cheesemaking is a timeless family tradition. 

About the Cheese Capital

The national respect for Plymouth was planted in the fact that the price of cheese in the USA was designated at the Wisconsin Cheese Exchange in downtown Plymouth, beginning in 1918. The Cheese Exchange pricing and standards were the platform for cheese pricing until 1956. During these decades Plymouth became known as Cheeseville because of the cheese storage facilities, the processing of cheese and